Harris Partners - Your New Partner For Transatlantic Strategic Marketing Projects

Harris Partners is an experienced analysis and strategy firm who can complete insightful analytics with rigorous methods, solve your business problems and deliver clear & transparent results with a pragmatic approach. 

Having more than 20 years of experience in strategic marketing consulting, the company happens to be the best choice for transatlantic strategic marketing projects. The services Harris Partners offer include: 

Market Strategy:

Harris Partners makes use of deep analytics & strategic insight to assist business organisations to address their most essential strategic, growth & competitive issues confidently and quickly. For more than 20 years, Harris Partners team has been working with hundreds of competitive situations and strategic issues. They have helped with a lot of new product launches, supporting market entry leading to product sales in hundreds of million dollars. Portfolio analysis, customer segmentation and customer perceptions tracking are what they specialise in. 

Market Launch: 

Harris Partners has helped many companies with their new product launches, support market entry, product positioning and sales forecasting leading to millions of dollars in product sales. Market performance simulation is a unique offering that the team at Harris Partner provides. With this service, they are able to provide a comparison of the client purchase criteria & competitive performance for determining the market position. 

Product Development: 

According to Harris Partner innovation management is the most vital source of sustainable competitive advantage. The team offers clients with resources, comprehensive tools and consulting suggestion and helps with pipeline management, product portfolio analysis and market pulse to enable successful management of the full innovation method. 

M&A diligence: 

M&A is the main part of business strategy whether a business organisation is looking to expand into the adjacent markets/products, wanting better distribution or trying to bring in completely new innovation. At Harris Partners, commercial due diligence is delivered with transparency, speed & collaboration to offer the right help in a deadline-driven deal condition.  The team can bring contact & facts quickly to generate substantive fact base as well as insights for the particular deal. 

Business and company strategy: 

Harris Partners team deliver transatlantic business solutions shaped by strategic marketing insight. The strategic audits start with a comprehensive analysis of the situation and conclude with certain actionable recommendations including portfolio analysis, competitive strategy, strategic planning and sales growth strategy. 

Harris Partners has been working on hundreds of transatlantic strategic marketing projects be it in USA, UK or EU. They have supported market growth strategies, new product development, market positioning & re-positioning, product development strategy, customer satisfaction and market segmentation.

Proven Marketing Strategies to Fuel Your Business Growth – Part I I

In our last blog Proven Marketing Strategies to Fuel Your Business Growth – Part I, we have discussed some marketing strategies like being active on social media, starting a loyalty program and creating a  video tutorial for the growth of your business. Here in this blog, there are more strategies for you. So, what are waiting for? Identify the strategy that’s right for fueling your business growth and churn a profit. 

Free Consultation 

If you offer professional services, the best way to grow your business is to provide your expertise without charging anything. But don’t be scared that people will take your information or suggestion and run away. You need to provide lots of information for free if you want to develop the trust of your target audience and build an attachment with them. While you may come across some free info hunters who are not going to return, most of your followers would be glad to pay for your services. This is, in fact, the secret behind a great customer relationship marketing. This typical kind of strategic marketing is going to work best if you have a high priced service, which you may advertise to people who want to get your free consultation. 

Practice Email Marketing 

Email marketing is a great way to fuel your business growth. But you need to collect the email addresses of your target audience for this. You can do it by giving your visitors an irresistible offer like a special report, a free trial, giving a free e-book or a discount coupon to obtain their email addresses. Once you have collected their email addresses, send them a sizzling sales copy to get them to drop into your funnel. Be transparent and authentic to convey your journey and you’ll be able to build a relationship with your subscriber. Use email responses & clicks for customer segmentation. 

Make use of Google My Business (GMB) 

If you have a business that targets local customers, use GMB because with that you will be able to attract a lot of new leads every day. Moreover, if your business ranks amongst the top few businesses in your locality, you can get huge traffic to your site. You will even get a lot of phone calls & many often find new customers visiting your business premises. Using GMB allows enjoying the advantages of Google platforms like Google Reviews, Google Maps & Google Insights. You are also going to enjoy high credibility as your business name is there in Google.  

Growing a business is not that easy. You need to use several marketing tactics to grow your business. Without the right marketing strategy, churning a profit and staying afloat in the market is practically impossible.

Proven Marketing Strategies to Fuel Your Business Growth – Part I

Want to develop marketing strategies to fuel your business growth? If yes, use these proven marketing strategies to promote your business and your sales. They are very effective and can help you to market your business online. 

Make The Best Use of Social Media Platforms 

You just cannot ignore social media platforms today. This is the place where all so-called magic is occurring. After all, some business is built mainly on the backs of social media. However, it may be intimidating for you at first but as you will build the momentum you will find posting on these social media channels to be easier and easier. If you want, you can surely hire a social media marketing expert for burning your money, but you don’t want that to happen then just do it all by yourself. Be authentic, be active. Post your products/services, your thoughts or anything, which you think is useful and relevant to your audience. Use platforms such as Twitter, Instagram, LinkedIn or Facebook to reach out to your target audience who is looking for your products/services. 

Start a Loyalty Program 

A loyalty program is a great market strategy for business growth. It helps reward the existing customers, retain their patronage & encourage them to purchase more from you. It even increases the communication level with your customers & helps you to attract new customers using referrals. If you wish to start a loyalty program, here is what you must do:

• Go for a reward, which will be valuable for your customers,
• Make the method of loyalty points accumulation simple as well as transparent,
• Minimise the management tasks involved in running the program automatically,
• Review your program daily to see who are your loyal customers,

Make Video Tutorials 

Creation of video tutorials is an effective sales growth strategy. Teach your target audience something that will be beneficial for them. Hold their hands and walk them through the procedure. The better you can do this, the more value will you be able to provide and quicker you will be able to boost your visibility and your sales. So, providing video guide is the rage. It attracts more views than articles. Your potential customers would love to watch your short video clips and may even share it with their friends, ultimately letting you have an increase in your sales. 

There are many more marketing strategies that can fuel your business growth. To know what they are, you need to stay connected to our blog. You will find some more interesting marketing strategies that have worked for both mid and small-sized business.