Proven Marketing Strategies to Fuel Your Business Growth – Part I I

In our last blog Proven Marketing Strategies to Fuel Your Business Growth – Part I, we have discussed some marketing strategies like being active on social media, starting a loyalty program and creating a  video tutorial for the growth of your business. Here in this blog, there are more strategies for you. So, what are waiting for? Identify the strategy that’s right for fueling your business growth and churn a profit. 

Free Consultation 

If you offer professional services, the best way to grow your business is to provide your expertise without charging anything. But don’t be scared that people will take your information or suggestion and run away. You need to provide lots of information for free if you want to develop the trust of your target audience and build an attachment with them. While you may come across some free info hunters who are not going to return, most of your followers would be glad to pay for your services. This is, in fact, the secret behind a great customer relationship marketing. This typical kind of strategic marketing is going to work best if you have a high priced service, which you may advertise to people who want to get your free consultation. 

Practice Email Marketing 

Email marketing is a great way to fuel your business growth. But you need to collect the email addresses of your target audience for this. You can do it by giving your visitors an irresistible offer like a special report, a free trial, giving a free e-book or a discount coupon to obtain their email addresses. Once you have collected their email addresses, send them a sizzling sales copy to get them to drop into your funnel. Be transparent and authentic to convey your journey and you’ll be able to build a relationship with your subscriber. Use email responses & clicks for customer segmentation. 

Make use of Google My Business (GMB) 

If you have a business that targets local customers, use GMB because with that you will be able to attract a lot of new leads every day. Moreover, if your business ranks amongst the top few businesses in your locality, you can get huge traffic to your site. You will even get a lot of phone calls & many often find new customers visiting your business premises. Using GMB allows enjoying the advantages of Google platforms like Google Reviews, Google Maps & Google Insights. You are also going to enjoy high credibility as your business name is there in Google.  

Growing a business is not that easy. You need to use several marketing tactics to grow your business. Without the right marketing strategy, churning a profit and staying afloat in the market is practically impossible.